“I'm a producer, I never considered myself a rapper,” admits Juicy J born Jordan Michael Houston. “So I always kept my ear to the street and always tried to find out what was the next big thing, what was hot.” When the North Memphis native released his debut solo mixtape project, 2009’s Chronicles Of the Juice Man, he kept the talent localized, with features including former Three 6 Mafia member Crunchy Black and J’s older brother Project Pat. The tape was Certified Gold, but that wasn’t enough for the Juice Man. He continued to release mixtapes year after year, dropping a whopping three mixtapes in 2011 (including the critically acclaimed Blue Dream & Lean). Consistently checking for new talent, J would meet newer Rap acts on Twitter and forge relationships. It was there that Juicy J met Wiz Khalifa and the result of that friendship was a coveted spot in Wiz’s Taylor Gang (and 1/3 owner of Taylor Gang Records). While Wiz built a solid foundation out of his Taylor Gang army, Juicy J is building one of his own. Welcome to the “Trippy Movement.” Juicy J’s two-decade run in Hip-Hop has brought him to this very moment. While bridging the gap between old and new fans under one trippy umbrella, Juicy J has cracked a code most veteran rappers struggle to decipher. Making uncompromised music that anyone can relate to is this producer/rapper/businessman’s forte. It might be hard out here for a pimp, but Juicy J makes it look easy. Running Sony Music is part of his five-year plan. With ambition like his, it’s bound to happen. “Why not stack millions on top of millions?” Juicy J says of his foolproof formula. “That's when you get the billions.”